The synopsis for The English Teacher, via Indiewire:
“Linda Sinclair (Julianne Moore) is a forty-year-old unmarried high school English teacher in the small town of Kingston, Pennsylvania. She shares a small apartment with two Siamese cats and her rich collection of great literature. She maintains no close personal relationships aside from those she has with her favorite authors and stories. Her life is far less complicated than the dramas she devours on the page, and she likes it that way.
“But Linda’s simple life turns an unexpected page when former star pupil Jason Sherwood (Michael Angarano) returns to Kingston after trying to make it as a playwright in New York. Now in his 20s, Jason is on the verge of abandoning art, pressured by his overbearing father, Dr. Tom Sherwood (Greg Kinnear), to face reality and go to law school. Linda can’t stand the thought of Jason giving up on his dreams so she decides to mount his play – a dark, angst-ridden, ambitious work – as a Kingston High School production, with flamboyant drama teacher Carl Kapinas (Nathan Lane) directing.
“As Linda, now well out of her normal comfort zone, takes further risks in life and love, the stage is set for highly comic downfall. With the play, her reputation, and her teaching career on the line, Linda finds an unlikely ally in herself. Amidst the ruins of her formerly perfect life, can she find a way to her own unique storybook ending?”
There is a Facebook page for the movie. The biography on Facebook reads:
“Refuse to live life by the book. Opens LA 5/17 and NY 5/24. Now available on VOD and Digital Platforms. Visit us at:http://englishteachermovie.com/”
It was created in January 2013, and it is updated at least once every weekday with witty memes from the movie. The page has over 1,500 likes, which is fairly significant for an unreleased below-the-radar movie. The cover photo was created to look like a movie poster, which is effective.
The movie also has a twitter page and has created the hashtag “#TheEnglishTeacher”. People have been using the hashtag while they watch the video on demand, or if they have a relevant comment. The English Teacher’s twitter also references real-life English teachers and their role in students’ lives.
This movie is a current Tumblr favorite. There are many gifs and memes about the movie. The Tumblr platform makes sense for the movie because it’s a quirky story that Tumblr users would connect with. Tumblr originally became popular because it was an alternative way to connect with other internet users through shared images, video, and text posts. The site is a great way to market movies strategically by connecting with major influencers who will share gifs comments about the movie.