Best Buy’s Super Bowl advertisement featured comedian Amy Poehler. She makes light of the newest innovations in consumer technology by asking a Best Buy salesperson numerous questions about different products. This commercial stood out to me because she is one of my favorite comedians, and the title of the ad, “Asking Amy,” is a humorous play on words. The awkward moment when she asks the salesperson if her e-reader will read 50 Shades of Grey to her in a sexy voice is made even funnier when she asks the salesperson if he will do so. This commercial is successful because it uses a comical scenario and celebrity status to sell products without directly promoting specific brands.